#Operaciones
#opuscules
Orden y rapto de la valla publicitaria
Operaciones
2022Editorial direction
The problem of placing the structure of a common billboard alongside the classical orders of architecture is not its historical gap, but its ordering criterion. The module by which each of the classical orders is proportionally constructed can be employed as an analytical method to examine the billboard with architectural precision in qualitative terms. That the module of the classical orders responds to an aesthetic criterion and not a utilitarian one, as in the billboard, does not imply a contradiction, but rather a contrast. One must refer to the billboard’s material, its form, its disposition, and its design in order to assess whether it has attained this status without the architectural discipline knowing or acknowledging it. If so, this text would be merely informative; if not, it would be dangerously propositional. [Translated excerpt] See more↗